December 28, 2007

New Generation Sushi

The strip on Bloor St between Bathurst St and Spadina Ave, (downtown Toronto) is well known as being cheap sushi central. Living within close proximity to this strip throughout my university years means that I’ve tried out a whole lot of the sushi joints and after careful sampling, New Generation Sushi, (New Gen to those in the know) has become my one and only. Their phone number is on speed dial and whenever I don’t feel like cooking it’s my go to spot.

I like to try new things so I’m always ordering something new from the menu. Of course, there are some favourites that I can’t help but order again and again like Edamame, Rainbow Maki, (strips of salmon, tuna, tai and avocado) or Canadian Maki, (lobster claw, smoked salmon, asparagus, kewpie and cucumber). A friend of mine however, sticks to the same order everytime; Edamame, Dragon Red Maki, Dragon Green Maki and a California roll. And even though I like to change things up, I haven’t hit upon anything from the menu that I didn’t like. Lately I’ve been craving sashimi but my cravings vary on a weekly basis and no matter what I want I can find it at New Gen. And if I’m dining in, no meal is complete without a little bowl of green tea or red bean ice cream.

A couple years ago a kitchen fire forced New Gen to shut down for a few months. Whereas most closed restaurants would be passed by unnoticed, it was hard to miss the storefront that had been decorated with flowers and cards and well wishes from loyal customers who couldn’t wait for their favourite sushi spot to open again. Upon its relaunch New Gen resumed its spot on the Bloor strip as the sushi place with amazing food and line ups out the door until all hours of the night. And when you get 15% off take out orders, it’s hard not to call ahead when you know you’re going to be walking by on your way home. Is there a support group for Sushi Addicts Anonymous? I think I need help.

17 comments:

SteamyKitchen said...

don't think i could help you.

i'd be right there next to you, waiting in line!

K & S said...

I love rainbow roll! Always eat it when I go home to Hawaii.

Cakespy said...

OH, I want sushi...right now! What an appetizing post. Mmm, red bean ice cream...

Stephanie said...

Brilynn, should you find a number for that support group, please share it with me!

I wish we had a place like New Gen around here; as is, we have to make our own when in the mood (in fact, we're having it tomorrow).
While we have a couple of places in town, none are 'wow'-worthy, and I very much miss Isobune in Oakland!

aria said...

mmmmmmm sushiii loooks goooot

happy new yr :)

Bellini Valli said...

My daughter made some California rolls with crab, avocado & cucumber for guests over the holidays...they loved them!!!!!!

Gattina said...

I should have took a car trip to Toronto when I still lived in the east coast of the States, have heard so many times about their famous seafood and international crusines! I'm poor in remembering names (esp foreign), but now seeing your description, I know what my favorite sushi is called (rainbow maki) :) :)
Happy New Year!

Amrita said...

Hi dearie!

I've started a food forum for all floggers and foodies round the world. It just started today, and doesnt have any members yet.I have sent out emails to mose bloggers, though. I really hope you'll join too! It's a place we can discuss food, share recipes, troubleshoot recipes, post pix of stuff we've made etc. I aim to make it a chic environment filled with people who are extremely passionate about cooking and baking.

http://karamel.forumotion.com

thanks a lot! happy new year!

Maria said...

I love sushi! I enjoy trying new things too. It is fun and oh so tasty!!

TingTing said...

I'm so happy to finally find a Torontonian's food blog!! ^^!
Is New Gen expensive? It sounds great though!

StickyGooeyCreamyChewy said...

I'm a sushiaholic too! I could eat it every day, but I'd go broke! I learned how to make a few things at home from one of Steamy Kitchen's cooking classes, but it's not quite the same as going to a great sushi bar. Definitely our 1st choice on "date nights".

Nora B. said...

Let me know when you find a Sushi AA because I think I need help too....

MyKitchenInHalfCups said...

Well, let's see I could come sample the menu with you and then we could evaluate if you really needed a support group or just some more help trying everything on the menu.
Looks like really beautiful foods.

Christy said...

Yes, I would be another who has to join that group :)

My must haves are always spicy tuna (can't get enough!) and toro, yummy! Now I am craving the stuff...oh well only one wayto fix that problem.

Dhanggit said...

happy new year to you :-) wishing you the best of this year and more delicious culinary adventures to come

Cynthia said...

Happy new year!

Scott at Real Epicurean said...

I haven't had sushi in such a long time...I have memories of a great restaurant I went to in Arizona once where the food was cooked on your table - which was really fantastic!